Use Case bibliotheek

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Deze Use Cases zijn een verzameling, ter inspiratie, van door Windesheim studenten uitgevoerde projecten, van de lectoraten en van de Technology Providers.

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Mobileye: Workload Optimizer Boosts Performance

Mobileye’s innovative technologies make huge demands on their hybrid cloud infrastructure. The REM system is compute intensive and requires continuous development to create accurate maps at scale while continually updating a database that maps over 625 million miles. Long development and testing cycles were reducing developer productivity and making it difficult for the REM team to transition from research and development into production. When adding new applications, algorithms, and features, the REM team was forced to compromise between the speed of development and the optimization of code. Transformative value with the Intel Workload Optimizer by Granulate Workload optimization is often costly, disruptive, and time consuming. Most optimization efforts require users to rewrite their code to achieve performance improvements, resulting in time away from a business’s core product development. Mobileye was interested in the potential of autonomous optimization and wanted to see if the Intel Workload Optimizer by Granulate could deliver worthwhile performance gains without consuming valuable development resources. “We did a benchmark on one of Mobileye’s workloads, because they wanted to see the Granulate results for their specific application,” explains Asaf Ezra, co-founder and CEO of Granulate. Within two weeks, Granulate showed Mobileye the benchmarks of their code optimization and, “We were basically blown away,” says Pini Reisman, director, REM Cloud Application. Once Mobileye adopted Granulate, the REM team was impressed with the many benefits that the optimizer provided, beyond the remarkable performance increases and cost savings at AWS.

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Imaging giant Kodak Alaris enhances ERP resilience, safeguards brand with Azure

Part of a brand that’s more than 130 years old and synonymous with imaging, Kodak Alaris combines the latest innovations in imaging science, AI, and advanced process automation to help deliver digital transformation and smarter business processes to companies around the world. With agility and innovation at its heart, Kodak Alaris needed to accommodate its internal business requirements while also gaining better scalability, efficiency, and capacity in the cloud. But while the company had already made the move to Microsoft Dynamics AX 2012 R3 on Microsoft Azure, the company wanted to make better use of its features and enhance day-to-day reliability. “From HR to procurement, all our lines of business are contained in one global ERP,” says Joseph Calabrese, IT Operations Manager at Kodak Alaris. “So, if we suffered downtime, our warehouse teams had to sometimes literally put down their tools—ERP reliability is critical for our entire operation.” For Kodak Alaris, any outage that even momentarily disrupted operations risked lost revenue and potential service-level agreement penalties. Worse, it could undermine customer confidence and potentially damage the brand. To maintain a resilient core enterprise resource planning (ERP) system and to support every aspect of its business, Kodak Alaris deployed a suite of high-availability, business continuity, and disaster recovery resources in Azure—along with a specific set of IT, development, and operations practices. By prioritizing reliability in its production systems, Kodak Alaris has more control and more trust in its ERP system. That gives business and IT leadership peace of mind, and it helps the entire company better serve its customers.

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Heineken Uses the Cloud to Reach 10.5 Million Consumers in Global Marketing Campaign

When James Bond is on the scene, the fate of the world often lies in the balance. When HEINEKEN decided to launch a global marketing campaign based on the latest Bond movie, the stakes were also high. HEINEKEN, which sells its flagship premium beer in 178 countries, has long run innovative marketing campaigns around the world. Along with great beer, it’s part of what makes Heineken one of the world’s best-known brands. But the 2012 campaign, based on the Bond movie Skyfall, was different than what HEINEKEN had done before. Traditionally, its marketing operation had been fairly decentralized. The campaigns might have been global, but how they were implemented was not. Those decisions had been largely left to the company’s scores of national and regional marketing divisions. Rollout dates, for example, were left to the divisions and, consequently, global campaigns could be launched gradually over a period of months. But HEINEKEN had been centralizing its marketing functions for several years. For the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand. Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them— especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide

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