The development of Facebook’s strategy including business and revenue model

You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six years now. I think it’s still a great case study for both students and professionals to learn from, since it shows many of the success factors needed for a new start-up, including the risks of alienating users when their privacy needs are not listened to.