Like with so many companies, Schneider Electric’s long history with Salesforce began when the company needed a customer relationship management (CRM) solution. In 2010, as part of the “One Schneider” strategy, the company launched an initiative to replace multiple vendors with a single solution shared by all employees. Initially, the goal was simply to give its global sales teams a 360-degree view of each of their customers and help teams collaborate across disciplines and geography. But the advantages unique to Salesforce — a secure, trusted platform for all the customer data and a growing array of tools to leverage that data — made a compelling business case for consolidating further on Salesforce.