In nature, evergreens are highly resilient, adapting to external changes to remain green year after year.
This resilience inspired Dutch brewer HEINEKEN NV, to develop its EverGreen initiative, a set of goals designed to keep the company growing as it adapts and renews itself in response to changes in the beverage industry and the world at large.
The EverGreen initiative calls for increasing customer-centricity, environmental and social responsibility and productivity. One of its goals is to make HEINEKEN the world’s “Best Connected Brewer.” Guus Groeneweg, Product Owner for Digital Integration at HEINEKEN, explains his approach to this strategy: “What Best Connected Brewer means for me is three things: minimizing the time it takes to deploy digital integrations across all our applications and devices, providing a high-performing, stable platform for integration and developing reusable digital integration assets.”